{"title":"Must-have Mascaras","description":"\u003cp\u003eLevel up your lashes with mega curl, lift or length.\u003c\/p\u003e","products":[{"product_id":"big-mood-waterproof-mascara","title":"Big Mood Waterproof Mascara","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eBring the drama and the #BigMoodEnergy—our best-selling Big Mood Mascara is now available in a waterproof formula! This volumizing and lifting mascara gives you that extra-bold and defined false lash effect. The hourglass brush head's intertwined bristles separate and define lashes while loading on the waterproof pigment. The smudge and flake-resistant formula will give you a smooth, effortless application every time.\u003c\/span\u003e\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491753357346,"sku":"82341","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/82341_EYMSC_OpenA_R.png?v=1773849310"},{"product_id":"lash-it-loud-waterproof-mascara","title":"Lash It Loud Waterproof Mascara","description":"\u003cp\u003e\u003cstrong\u003eWhat is it: \u003c\/strong\u003eA super volumizing waterproof mascara that helps your lashes look fuller, bolder and longer.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-left: 40px;\"\u003e\n\t\u003cli\u003eWaterproof, clean and vegan formula\u003c\/li\u003e\n\t\u003cli\u003eAchieve the appearance of definition and volume for your lashes\u003c\/li\u003e\n\t\u003cli\u003eVolumizing formula features intensely rich pigments for super bold lashes\u003c\/li\u003e\n\t\u003cli\u003eFlexible silicone brush grips lashes from root to tip for insane volume\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eCut the tears of joy and bump up the curl! This volumizing and defining waterproof mascara is formulated with intensely rich pigments that effortlessly coat lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to add all the definition and drama you want.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eAll e.l.f. products are cruelty free and vegan.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/strong\u003e\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Default Title","offer_id":44491839275042,"sku":"82480","price":7.0,"currency_code":"USD","in_stock":true}]},{"product_id":"lash-it-loud-travel-size-mascara","title":"Lash it Loud Travel Size Mascara","description":"\u003cp\u003eLash it Loud travel size mascara is perfect for on the go! Volume that hits all the high notes! This formula’s intensely rich pigments easily coat lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define \u0026amp; add dimension.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44500867383330,"sku":"50250","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/50250_EYBRW_OpenA_R.png?v=1773849405"},{"product_id":"clear-brow-lash-mascara-set-of-2","title":"Clear Brow \u0026 Lash Mascara Set of 2","description":"\u003cp\u003eOMG! value of $8! \n\u003cbr\u003eNever run out of our best-selling clear, brushable gel for your lashes and brows with this value makeup set! It’s never been easier to get your eyebrows and lashes into shape—this dual-ended clear eyebrow gel and mascara helps you naturally define and separate brows and lashes for a glossy, well-groomed look. This long-lasting gel formula is designed to stay put all day while nourishing your brow and lash hairs with conditioning agents.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":45057525579810,"sku":"21156","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/21156_kit_R_902bbfa9-2042-41a7-9f68-39a6ee842126.png?v=1774559434"},{"product_id":"big-mood-mascara","title":"Big Mood Mascara","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eTake on the world with #BigMoodEnergy and dramatic lashes in just one swipe. This volumizing and lifting mascara gives you a bold look that lasts. The brush head's hourglass shape, with loads of intertwined bristles, separates and defines lashes. The long-wearing, formula gives you a smooth, effortless application every time. Load up your lashes with Black, Pitch Black, Bold Blue, or Deep Green to create a look that's legit eye-popping. Available in full-size, travel-size, and waterproof.\u003c\/span\u003e\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Black \/ Regular 0.3 oz \/ 9 ml","offer_id":44491753160738,"sku":"81581","price":9.0,"currency_code":"USD","in_stock":true},{"title":"Deep Brown \/ Regular 0.3 oz \/ 9 ml","offer_id":44491753259042,"sku":"82342","price":9.0,"currency_code":"USD","in_stock":true},{"title":"Pitch Black \/ Regular 0.3 oz \/ 9 ml","offer_id":44491753291810,"sku":"81590","price":9.0,"currency_code":"USD","in_stock":true},{"title":"Black - Travel Size \/ Mini 0.14 oz \/ 4 ml","offer_id":44491753324578,"sku":"82340","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/82340_EYMSC_Open_R.png?v=1773849309"},{"product_id":"incredi-curl-mascara","title":"Incredi-curl Mascara","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eGet bold-as-e.l.f. curl and volume with this buildable volumizing and curling mascara that grips lashes for incredi-curl and long-lasting looks. The curved, dense bristle brush catches each lash to volumize, lift and set curl for major drama and an eye-opening effect. The formula is smudge-, flake- and clump-resistant for all-day wear.\u003c\/span\u003e\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Brown","offer_id":44491822759970,"sku":"85172","price":9.0,"currency_code":"USD","in_stock":true},{"title":"Pitch Black","offer_id":44491822792738,"sku":"85171","price":9.0,"currency_code":"USD","in_stock":true},{"title":"Soft Black","offer_id":44491823480866,"sku":"85170","price":9.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/85172_OpenA_R.png?v=1773849404"},{"product_id":"lash-n-roll®-mascara","title":"Lash 'N Roll® Mascara","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eGet maximum curl and unbeatable lift—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.\u003c\/span\u003e\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Black","offer_id":44491839963170,"sku":"83071","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Pitch Black","offer_id":44491840061474,"sku":"83072","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/83071_OPEN_A_R_0c499ab0-0599-41ca-9c0d-5941781d47b3.png?v=1774559531"},{"product_id":"lash-beats-mascara","title":"Lash Beats Mascara","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003e Luxe formula for only $7!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eStand out without going all out. This defining and lengthening mascara is formulated with fibers to give your lashes length and definition for a naturally enhanced look. The wand features a narrow, flexible brush to create seamless separation and longer looking lashes.\u0026amp;nbsp;Apply additional coats to build your desired effect. \u003c\/span\u003e\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Black","offer_id":44491838259234,"sku":"81582","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Pitch Black","offer_id":44491838455842,"sku":"81584","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/81582_OpenA_R.png?v=1773849393"},{"product_id":"lash-it-loud-mascara","title":"Lash It Loud Mascara","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eVolume that hits all the high notes! This formula’s intensely rich pigments easily coat lashes for a bigger and bolder look. The sleek flexible wand hugs every single lash with both vertical and horizontal bristles to amplify, define \u0026amp; add dimension.\u003c\/span\u003e\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Black \/ Regular 0.24 oz \/ 7g","offer_id":44491839176738,"sku":"81580","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Deep Brown \/ Regular 0.24 oz \/ 7g","offer_id":44491839242274,"sku":"82481","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/81580_EYBRW_Closed_R.avif?v=1773849413"},{"product_id":"lash-xtndr-mascara","title":"Lash XTNDR Mascara","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThis lengthening mascara utilizes lightweight tubing technology to wrap each eyelash and visibly extend the look of lashes beyond their natural length. You’ll take your eyelashes to the next level using the tapered silicone brush that grips and separates each lash for instant drama. Clump, flake and smudge-resistant, the buildable formula is enriched with jojoba seed oil to nourish and condition your lashes.\u003c\/span\u003e\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Pitch Black","offer_id":44491840782370,"sku":"81588","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Deep Brown","offer_id":44491840749602,"sku":"81589","price":8.0,"currency_code":"USD","in_stock":true},{"title":"Soft Black","offer_id":44491840880674,"sku":"81587","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/81588_Open_B_0005_Product_Master_V4_R.png?v=1774559534"},{"product_id":"volumizing-mascara","title":"Volumizing Mascara","description":"\u003cp\u003eThis mascara volumizes lashes for fuller, thicker-looking lashes that define the eyes. 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