{"title":"power grip collection","description":"\u003cp\u003eThe iconic, makeup-locking lineup has something for every sticky stan.\u003c\/p\u003e","products":[{"product_id":"power-grip-matte-primer-regular","title":"Power Grip Matte Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eGet all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Regular 0.87 oz \/ 26 ml","offer_id":44491906908194,"sku":"83945","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/83945_OPENA_v3_R.png?v=1773849434"},{"product_id":"power-grip-matte-primer-mini","title":"Power Grip Matte Primer Mini","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eGet all the iconic makeup stick of our OG Power Grip Primer, now with a matte finish! This mattifying face primer is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion. The sticky-as-e.l.f. formula locks makeup in place for a long-lasting matte look.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Mini 0.5 oz \/ 15 ml","offer_id":44491907825698,"sku":"83946","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/83946_OPENA_v2_R-2.png?v=1773849430"},{"product_id":"power-grip-primer-4-niacinamide-regular","title":"Power Grip Primer + 4% Niacinamide","description":"\u003cp\u003e\u003cstrong\u003eWhat it is:\u003c\/strong\u003e A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhy you'll love it:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-left: 40px;\"\u003e\n\t\u003cli\u003eGel primer formula with sticky texture grips makeup for long-lasting wear\u003c\/li\u003e\n\t\u003cli\u003eInfused with 4% niacinamide to help even out skin tone and brighten\u003c\/li\u003e\n\t\u003cli\u003eGives skin a dewy, glowing finish\u003c\/li\u003e\n\t\u003cli\u003eTranslucent-finish primer works on all skin tones\u003c\/li\u003e\n\t\u003cli\u003e100% vegan and cruelty-free\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eKey Ingredients: \u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul style=\"margin-left: 40px;\"\u003e\n\t\u003cli\u003eNiacinamide (4%): Evens out skin tone and brightens the look of dullness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\n\u003cp\u003eYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.\u003c\/p\u003e\n\n\u003cp\u003eLearn More: \u003cstrong\u003e\u003ca href=\"\/discover\/what-does-matte-face-primer-do\"\u003eThe Difference Between e.l.f.'s Power Grip Primers\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLearn More: \u003cstrong\u003e\u003ca href=\"\/beauty-tips-trends\/how-to-choose-the-best-makeup-primer-for-your-skin-type\"\u003eHow to Choose the Best Makeup Primer for Your Skin Type\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eNET WT: 0.811 FLOZ \/ 24 mL\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eAll e.l.f. products are cruelty free and vegan.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities.  Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/strong\u003e\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Regular 0.8 oz \/ 24 ml","offer_id":44491907924002,"sku":"81517","price":11.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/81517_OpenA_R_20copy.png?v=1773849435"},{"product_id":"power-grip-primer-mini","title":"Power Grip Primer Mini","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e oily, dry and combination skin\u003c\/p\u003e\n\u003cp\u003eGet makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer in a travel-friendly size. The sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish. Ideal for all skin tones, the iconic green formula applies clear.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Mini 0.5 oz \/ 15 ml","offer_id":44491907989538,"sku":"83665","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/83840_OpenA_R_ffc4bc4d-8b40-4d7c-9315-bf79c99009b7.jpg?v=1769127861"},{"product_id":"power-grip-primer-niacinamide-mini","title":"Power Grip Primer + 4% Niacinamide Mini","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Oily, Normal, Dry, and Combination Skin Types\u003c\/p\u003e\n\u003cp\u003eYour skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Mini 0.5 oz \/ 15 ml","offer_id":44491908677666,"sku":"81518","price":7.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/81518_Open_R.png?v=1773849428"},{"product_id":"the-all-day-every-day-kit","title":"The All Day, Every Day Kit","description":"\u003cp\u003eTake your makeup routine to the next level with five best sellers in one e.l.f.ing amazing kit for just $21. This must-have lineup for your eyes, lips and face contains all your daily essentials (includes full sizes!) for creating an easy, long-lasting makeup look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLash ’N Roll Mascara\u003c\/li\u003e\n\u003cli\u003ePower Grip Primer Mini\u003c\/li\u003e\n\u003cli\u003eShadow Lock Eyelid Primer\u003c\/li\u003e\n\u003cli\u003eLip Lacquer\u003c\/li\u003e\n\u003cli\u003ePrecision Sponge\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491944198178,"sku":"81906","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/81906_OpenB_V2_R.png?v=1773849477"},{"product_id":"ultimate-power-grip-kit","title":"Ultimate Power Grip Kit","description":"\u003cp\u003ePick your grip and desired finish when you score this trio of our fan-fave, sticky-as-e.l.f. Power Grip makeup primers. What’s included: our NEW matte primer that’s infused with lemon myrtle blend to help reduce the look of excess oil and shine, our OG hydrating gel primer that gives skin a naturally dewy finish, plus our brightening face primer enriched with 4% niacinamide to help even out skin tone. All three formulas deliver the grip that you love to lock down makeup for a long-lasting look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMakeup Primer Set includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNEW Power Grip Matte Primer (full size) \u003c\/strong\u003e - minimizes the look of shine with a smooth, matte finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Grip Primer Mini\u003c\/strong\u003e - hydrates skin and delivers a dewy finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Grip Primer + 4% Niacinamide Mini\u003c\/strong\u003e - helps visibly brighten and even out skin tone, giving the skin a dewy finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLearn More: \u003cstrong\u003e\u003ca href=\"\"\u003eThe Difference Between Our Power Grip Primers\u003c\/a\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone. All skincare is also free from sulfates. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAll e.l.f. products are cruelty-free and vegan. \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ee.l.f. is proud to partner with Fair Trade USA™ and manufacture products in Fair Trade Certified™ facilities. Look for the Fair Trade Certified™ seal on your e.l.f. product!\u003c\/strong\u003e\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491945345058,"sku":"98447","price":23.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/0225_ECOMM_PDP_PGMATTE_BUNDLE.jpg?v=1773849474"},{"product_id":"power-grip-primer","title":"Power Grip Primer","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e oily, dry and combination skin\u003c\/p\u003e\n\u003cp\u003eGet makeup grip that won't e.l.f.ing quit with the e.l.f.ies' fave primer. The sticky gel formula locks makeup in place for long-lasting wear while hydrating and smoothing skin for a dewy finish. Ideal for all skin tones, the iconic green formula applies clear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLearn More:\u003c\/strong\u003e How to Choose the Best Makeup Primer for Your Skin Type\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Mini 0.5 oz \/ 15 ml","offer_id":44491907989538,"sku":"83665","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Regular 0.8 oz \/ 24 ml","offer_id":44491907858466,"sku":"82846","price":11.0,"currency_code":"USD","in_stock":true},{"title":"Jumbo 2.5 oz \/ 75 ml","offer_id":45065013231650,"sku":"84713","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/jumbo-power-grip-primer-1.avif?v=1773594978"},{"product_id":"jumbo-power-grip-primer","title":"Jumbo Power Grip Primer","description":"\u003cp\u003eYou want more Power Grip? Say less.  Meet the mother of all makeup grip: our fan-fave primer is now available in a jumbo size for 3X the Power Grip at a price that's epic. Our OG green miracle goo locks down your makeup for long-lasting wear while hydrating and smoothing the look of skin. The sticky gel formula applies clear and leaves your skin with that dewy look you e.l.f.ing love. Collect all 22 packaging designs featuring e.l.f.ie-approved nicknames, from Green Monster to Grip Queen.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Jumbo 2.5 oz \/ 75 ml","offer_id":45065013231650,"sku":"84713","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/jumbo-power-grip-primer-1.avif?v=1773594978"},{"product_id":"power-grip-styling-wand","title":"Power Grip Styling Wand","description":"\u003cp\u003eGet a grip on your flyaways for a slick-as-e.l.f. style, even on the go. This limited-edition, powerful-hold styling gel wand tames and smooths frizz with long-lasting grip that's never crunchy or stiff. Great for all hair types and textures.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":45085368909858,"sku":"82627","price":5.0,"currency_code":"USD","in_stock":true}]}],"url":"https:\/\/elfcosmetics-development.myshopify.com\/collections\/power-grip-collection.oembed","provider":"elfcosmetics-dev","version":"1.0","type":"link"}