{"title":"best-selling skincare","description":"\u003cp\u003eEveryone's obsessed with these skincare must-haves.\u003c\/p\u003e","products":[{"product_id":"blemish-breakthrough-acne-fighting-spot-gel","title":"Blemish Breakthrough Acne Fighting Spot Gel","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e Oily Skin Acne-prone skin When unwanted blemishes just pop up, call a fast SOS with this roll-on acne gel spot treatment. The dermatologist-tested formula is packed with acne-fighting Salicylic Acid plus Aloe and Witch Hazel to quickly help reduce acne plus prevent new blemishes. Up to three times a day, roll the treatment over any blemishes, blackheads, and breakout-prone areas to easily target acne (no dirty fingers needed!) so your skin is in the clear.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491757486114,"sku":"57250UP","price":5.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/57250_Closed_R.png?v=1774559435"},{"product_id":"blemish-breakthrough-triple-acid-resurfacing-serum","title":"Blemish Breakthrough Triple-Acid Resurfacing Serum","description":"\u003cp\u003e\u003cstrong\u003eGreat for: \u003c\/strong\u003eOily Skin Acne-prone skin\u003c\/p\u003e\n\u003cp\u003eClarify congested pores and visibly improve the look and feel of your skin, all while you're catching some zzz's. This triple-acid serum is your skin's overnight post-breakout go-to. It harnesses the powers of our Triple Acid Complex plus Niacinamide improve skin tone and texture and soothe and nourish skin. Apply 3-5 drops in the evening on clean skin and wake up to a smoother, more even, and clearer complexion. If irritation occurs, use every other day.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Regular 0.94 oz \/ 28 ml","offer_id":44491757649954,"sku":"57562UP","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/57562_Closed_R.png?v=1773849312"},{"product_id":"holy-hydration-daily-cleanser-regular","title":"Holy Hydration! 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Great for daytime and nighttime use even on sensitive skin, the non-greasy formula quickly sinks into the skin for a smooth, super-soft feel.\u003c\/p\u003e\n\u003cp\u003e*In a consumer perception study\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePackaging May Vary. \u003c\/strong\u003e\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491798347810,"sku":"82828","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/82828_CLOSED_V2_R.png?v=1773849359"},{"product_id":"holy-hydration-face-cream-spf-30","title":"Holy Hydration! 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The lightweight, non-greasy feeling formula of this daily SPF face cream easily absorbs into your skin for a smooth, super-soft feel.\u003c\/p\u003e\n\u003cp\u003e*In a consumer perception study\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491798380578,"sku":"81570","price":14.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/81570_CLOSED_v3_R_038df65c-546c-46e9-b606-b2df1329938d.jpg?v=1773849380"},{"product_id":"holy-hydration-hydrated-ever-after-skincare-mini-kit","title":"Holy Hydration! Hydrated Ever After Skincare Mini Kit","description":"\u003cp\u003eThis travel-friendly skincare kit has all of your favorite Holy Hydration necessities. This step-by-step skincare routine will have your face feeling soft, supple and hydrated no matter where you are – think of it as your face’s happily ever after!\u003c\/p\u003e\n\u003cp\u003eNET WEIGHT - Holy Hydration! Makeup Melting Cleansing Balm - 0.45 OZ (13 g), Holy Hydration! Daily Cleanser - 1.01 FL OZ (30.0 mL), Holy Hydration! Eye Cream - 0.23 OZ (6.5 g), Holy Hyrdation! Face Cream - 0.529 OZ. (15 g), Hydrating Booster Drops - 0.14 FL OZ (4.2 mL)\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491798478882,"sku":"57150","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/57150_SCSET_InPack_R.png?v=1773849359"},{"product_id":"holy-hydration-makeup-melting-cleansing-balm-regular","title":"Holy Hydration! Makeup Melting Cleansing Balm","description":"\u003cp\u003e\u003cstrong\u003eGreat for:\u003c\/strong\u003e dry, oily, and combination skin\u003c\/p\u003e\n\u003cp\u003eMelt away the day’s makeup for a squeaky-clean feel. This solid makeup removing cleansing balm melts into a luxurious oil, then transforms into a nourishing, milky texture that rinses off clean. Your skin will feel silky smooth, and soft.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Regular 2 oz \/ 56.5 g","offer_id":44491800707106,"sku":"59910","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/59910_SCREM_Closed_R.png?v=1773849369"},{"product_id":"holy-hydration-triple-bounce-serum","title":"Holy Hydration! Triple Bounce Serum","description":"\u003cp\u003eGet your bounce back and add an unparalleled boost of hydration to your skincare routine. This gel face serum is supercharged with 1.7% hyaluronic acid in 3 molecular weights (ultra-low, low, and high), plus squalane and niacinamide to help deliver maximum hydration and reveal fresh, plump, and supple skin. Ideal for quenching dry skin - your complexion will look and feel more hydrated. Can be used morning and evening on freshly cleansed skin.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491800969250,"sku":"57167","price":13.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/57167_CLOSED_R.png?v=1773849374"},{"product_id":"jet-set-hydration-kit","title":"Jet Set Hydration Kit","description":"\u003cp\u003e\u003cstrong\u003eGreat for: \u003c\/strong\u003e Dry, Oily, Combination Skin\u003c\/p\u003e\n\u003cp\u003eA skincare routine that’s ready to go wherever you are! This convenient travel-sized kit includes five moisturizing skincare faves that will deeply nourish, brighten and soothe all skin types. Each product is packed with skin-quenching ingredients that will hydrate your skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSkincare Travel Kit includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMini Holy Hydration! Daily Cleanser (30 ml) - A gentle hydrating, daily cleanser infused with Citric Acid formulated with hyaluronic acid that removes dirt, impurities, and makeup while brightening skin.\u003c\/li\u003e\n\u003cli\u003eMini Holy Hydration! Prep and Hydrate Balm (5.5 g) - A water-based balm stick that instantly hydrates, improves skin texture, and preps skin for makeup application.\u003c\/li\u003e\n\u003cli\u003eMini Holy Hydration! Daily Moisturizer (28 ml) - A lightweight cream moisturizer infused with essential nutrients to deeply nourish the skin.\u003c\/li\u003e\n\u003cli\u003eMini Nourishing Night Cream (15 g) - A rich, soothing and calming cream that revitalizes the skin overnight.\u003c\/li\u003e\n\u003cli\u003eMini Holy Hydration! Eye Cream (6.5 g) - A rich and nourishing eye cream that reawakens your delicate eye area.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491837440034,"sku":"57418","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/57418-Jet-Set-Hydration-Kit_0104_Tube_Product_R.png?v=1773849395"},{"product_id":"suntouchable-invisi-stick-spf-50","title":"Suntouchable Invisi-Stick SPF 50","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, dry and combination skin\u003c\/p\u003e\n\u003cp\u003eA sunscreen you’ll want to stick with! This portable sunscreen stick delivers broad spectrum SPF 50 sun protection with a smooth formula that glides on completely clear on all skin tones for a natural finish (no white cast!). It’s also infused with moisturizing sunflower seed oil and soothing bisabolol.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491943608354,"sku":"57505UP","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/57505_OPENA_v4_R.png?v=1774559573"},{"product_id":"youth-boosting-advanced-night-retinoid-serum","title":"Youth Boosting Advanced Night Retinoid Serum","description":"\u003cp\u003e\u003cstrong\u003eClaims:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e97% showed a visible improvement of fine lines and wrinkles after 4 weeks.**\u003c\/li\u003e\n\u003cli\u003e94% woke up to visibly renewed skin overnight.*\u003c\/li\u003e\n\u003cli\u003e100% said skin looked and felt significantly smoother and more radiant after 4 weeks.*\u003c\/li\u003e\n\u003cli\u003e97% said skin looked more youthful and radiant after 4 weeks.*\u003c\/li\u003e\n\u003cli\u003e94% said skin looked more radiant and plumped with hydration after first use.*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFormulation:\u003c\/strong\u003e Lightweight, silky serum\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Oily, dry, normal, and combination skin\u003c\/p\u003e\n\u003cp\u003eIntroducing your skin’s e.l.f.ing game changer. The most powerful retinoid you can get without a ’script reduces the appearance of fine lines and wrinkles over time to reveal rejuvenated, smooth and radiant skin. The potent formula is also supercharged with hydrating hyaluronic acid and antioxidants to help brighten skin tone.\u003c\/p\u003e\n\u003cp\u003e*In a consumer perception study\u003c\/p\u003e\n\u003cp\u003e**In a clinical study\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491946786850,"sku":"57581","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/57581_CLOSED_R.png?v=1773849476"},{"product_id":"youth-boosting-blue-ty-sleep-night-oil","title":"Youth Boosting Blue-ty Sleep Night Oil","description":"\u003cp\u003e\u003cstrong\u003eClaims*:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e96% said skin feels restored and renewed after 4 weeks\u003c\/li\u003e\n\u003cli\u003e94% said this formula looks like it addressed appearance of aging including fine lines, uneven texture, age spots, dryness and dullness after 4 weeks\u003c\/li\u003e\n\u003cli\u003e 91% said after nightly use of this retinoid treatment, skin felt comfortable, moisturized and soothed after 4 weeks\u003c\/li\u003e\n\u003cli\u003e 91% said skin feels significantly smoother and looks more radiant after 1 week\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eGreat for: Oily, dry, sensitive and combination skin\u003c\/p\u003e\n\u003cp\u003ePut fine lines and wrinkles to bed. This gentle yet effective night oil is infused with 1% granactive retinoid to help reduce the appearance of fine lines, uneven texture, dryness and dullness over time, plus blueberry extract and borage oil. The nourishing, fast-absorbing formula works while you sleep to deliver a visibly renewed, youthful-looking complexion. This facial oil is non-comedogenic, safe for sensitive skin and features a blue-tiful color that disappears after blending into skin.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":44491946852386,"sku":"57323","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/57323_Closed_V2_R.png?v=1773849490"},{"product_id":"jumbo-holy-hydration-makeup-melting-cleansing-balm","title":"JUMBO Holy Hydration! 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Thirst Burst Dew-o Kit features a non-comedogenic toner that exfoliates, hydrates and helps refine pores, plus a multi-use serum that gives skin that dewy, bouncy glow we all crave. Wear them together for a complexion that looks and feels pore-fectly smooth and next-level radiant.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":45073931239458,"sku":"57020","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/57020_Closed_Drops_R.png?v=1773849462"},{"product_id":"bright-icon-vitamin-c-e-ferulic-serum-mini-mini","title":"Bright Icon Vitamin C + E + Ferulic Serum Mini - Mini","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, dry and combination skin\u003c\/p\u003e\n\u003cp\u003eGet bright on it with this radiance-boosting face serum that brings together an e.l.f.ing triple threat of 15% vitamin C, 1% vitamin E and 0.5% ferulic acid. This fast-absorbing skin brightening serum has a non-greasy feel and is a total glow-getter, helping to even out skin tone, soothe skin, reduce the look of dark spots and give skin a firm look.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Mini 0.5 oz \/ 15 ml","offer_id":45073931304994,"sku":"57616","price":9.0,"currency_code":"USD","in_stock":true}]},{"product_id":"best-obsessed-skincare-kit","title":"Best \u0026 Obsessed Skincare Kit","description":"\u003cp\u003eThese minis are major. Cleanse, visibly brighten and give skin a glowy look with these 5 travel-size skincare superstars, all packed in one skincare kit. It’s the best way to try e.l.f. SKIN’s greatest hits at an e.l.f.ing amazing price (just $25!).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's included in the mini skincare kit:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMini Holy Hydration! Makeup Melting Cleansing Balm\u003c\/li\u003e\n\u003cli\u003eBronzing Drops mini in Pure Gold\u003c\/li\u003e\n\u003cli\u003eHoly Hydration! Thirst Burst Drops Mini\u003c\/li\u003e\n\u003cli\u003eBright Icon Vitamin C + E + Ferulic Serum Mini\u003c\/li\u003e\n\u003cli\u003eSuntouchable Whoa Glow SPF 30 Mini\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":45073931501602,"sku":"57011UP","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/57011_InPack_EU_R.png?v=1774559482"},{"product_id":"holy-hydration-nourishing-night-cream","title":"Holy Hydration! Nourishing Night Cream","description":"\u003cp\u003e\u003cstrong\u003eGreat For:\u003c\/strong\u003e Normal, combination, and dry skin\u003c\/p\u003e\n\u003cp\u003eGet your beauty sleep—and wake up with a dewy, radiant, and totally restored complexion. This nourishing night cream is enriched with naturally hydrating ingredients like Jojoba Oil, Shea Butter, and Cucumber Extract to replenish lost moisture and soothe skin without that greasy feel. In the evening, massage the luxe formula onto your face and neck to reap all the skin-loving benefits.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":45073931468834,"sku":"57017","price":13.0,"currency_code":"USD","in_stock":true}]},{"product_id":"bright-icon-vitamin-c-e-ferulic-serum","title":"Bright Icon Vitamin C + E + Ferulic Serum","description":"\u003cp\u003e\u003cstrong\u003eGreat for\u003c\/strong\u003e: Oily, dry and combination skin\u003c\/p\u003e\n\u003cp\u003eGet bright on it with this radiance-boosting face serum that brings together an e.l.f.ing triple threat of 15% vitamin C, 1% vitamin E and 0.5% ferulic acid. This fast-absorbing skin brightening serum has a non-greasy feel and is a total glow-getter, helping to even out skin tone, soothe skin, reduce the look of dark spots and give skin a firm look.\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Regular 1 oz \/ 30 ml","offer_id":45073931108386,"sku":"57615","price":17.0,"currency_code":"USD","in_stock":true},{"title":"Mini 0.5 oz \/ 15 ml","offer_id":45073931304994,"sku":"57616","price":9.0,"currency_code":"USD","in_stock":true}]},{"product_id":"thirst-burst-pore-fecting-toner","title":"Thirst Burst Pore-fecting Toner","description":"\u003cp\u003eSkin feeling thirsty? Do double dew-ty with this non-comedogenic, leave-on facial toner formulated with 2% BHA (aka salicylic acid) to exfoliate, smooth and help refine pores without stripping, plus 1% Hydrating Hibiscus Complex to quench skin for a juicy, plump look.\u003c\/p\u003e","brand":"elfcosmetics-development","offers":[{"title":"Mini 1.1 oz \/ 32 ml","offer_id":45073931436066,"sku":"57589","price":6.0,"currency_code":"USD","in_stock":true},{"title":"Regular 4.7 oz \/ 140 ml","offer_id":45073931534370,"sku":"57588","price":12.0,"currency_code":"USD","in_stock":true}]},{"product_id":"holy-hydration-thirst-burst-drops","title":"Holy Hydration! 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This tinted serum gives you a warm, back-from-vacay glow while moisturizing and nourishing skin with sunflower seed oil and antioxidants like Vitamin E, plus marula oil and raspberry seed oil. 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The clean, weightless formula delivers clear, broad-spectrum SPF 45 protection and leaves zero white cast on all skin tones. Infused with watermelon fruit extract and prickly pear seed oil, the quick-dry, skin-loving mist allows for easy re-application to refresh both your look and sun protection throughout the day. Spritz SPF setting spray after applying your makeup to protect your skin and your look.\u003c\/p\u003e","brand":"e.l.f Cosmetics","offers":[{"title":"Default Title","offer_id":45079229268002,"sku":"81514UP","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0824\/7879\/2738\/files\/81514_Closed_R_9fbbda23-9454-446d-b1da-b71a862ac746.png?v=1774559567"},{"product_id":"wake-the-e-l-f-up-skincare-kit","title":"Wake the e.l.f. Up Skincare Kit","description":"\u003cp\u003eThis mini series is the best way to wake the e.l.f. up! Take your a.m. skincare routine with you on the go with this travel-size skincare kit. 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